According to the data, the overseas market of OPPO continued to develop in 2017, and it was shortlisted in Google & BrandZ China’s top 30 brands in overseas market. Its global strategy achieved great success.
OPPO first entered the Thai market in 2009, opening the way for overseas expansion and then into southeast Asia, South Asia, the Middle East, Africa and Oceania. In 2017, the overseas market of OPPO has been reported continuously. In Pakistan, OPPO F3, OPPO A57 and OPPO A37 took up three seats in the top five in July. In India, OPPO F3 was also the top-selling model for 15,000 to 30,000 rupees in the second quarter of 2017, with a 24.2% market share. In the third quarter of 2017, OPPO Asia shipments is the No.1. Currently, OPPO has set up 30 global markets and 6 R&D centers around the world.
After the explosive growth of 2016 and the steady improvement in 2017, the latest data from IDC shows that OPPO has ranked fourth in the world with 111.8 million shipments.
OPPO overseas steps, however, are still going on. In January 2018, OPPO announced its entry into Japan and launched the R11s in the region. And OPPO will start to sell at Bic Camera Baxi shop on Feb. 9 (Friday) . This marks the launch of OPPO’s new journey to the developed market, which is worthy of our expectation.