1 year anniversary of the return of Nokia mobile phone: pushing 11 mobile phones, in addition to quality and youth and temperature

On December 1, 2016, a notice from the company HMD in Finland instantly brushed. The same day the company announced that the company received 10 years Nokia brand exclusive license. And with Foxconn, Google and other created a unique strategic cooperation model. The future HMD is responsible for sales, marketing and product positioning, Foxconn responsible for the production and research and development. In fact, almost all of the core members of HMDs, including CEOs, CMOs, Greater China CEOs, etc., are old Nokia handset workers.

诺基亚手机回归1周年:推11款手机,除了品质还有年轻与温度

Today, the HMD-led Nokia handsets are also one year old. HMD also specially held a birthday party. Review of the past year, Nokia’s return of mobile phones not only brought back the memories of old fans, but also injected a sense of young and warm brand, won the love of many young people.

 

诺基亚手机回归1周年:推11款手机,除了品质还有年轻与温度1 year anniversary of the return of Nokia mobile phone: pushing 11 mobile phones, in addition to quality and youth and temperature
One year launched 11 cell phones

First of all, from the product perspective, the HMD team quickly adapted to the intense rhythm of the current handset market over the past year. Launched a year in 11 cell phones. Including 6 intelligent machines and 5 functional machines:

1 year anniversary of the return of Nokia mobile phone: pushing 11 mobile phones, in addition to quality and youth and temperature
Last year in December, the power long, standby for a month Nokia 150 first released.

诺基亚手机回归1周年:推11款手机,除了品质还有年轻与温度In January of this year, the first Nokia Android smart phone Nokia 6 was first launched in China and successfully became the headline of the mobile phone industry in the month. Nokia’s mobile phone and Android system chemical reaction, Nokia 6 reservations in the first week soared to 1.3 million.

February, smart and sleek, good grip Nokia 3 and ultra-cost-effective Nokia 5 appear together. Over the same period, Nokia 3310 rejuvenated, reproducing the classic, awakening many people’s memories of an era.

诺基亚手机回归1周年:推11款手机,除了品质还有年轻与温度March, another long standby machine Nokia 216 came out. After 4 months, the HMD introduced the same long-lasting Nokia 105 and the classic Nokia 130.

In August, the first Nokia-certified Nokia smartphone Nokia 8 was released.

October, Nokia 7 China’s first episode, both positive and negative good impression makes a memorable; “Carl Zeiss lens”, Nokia’s mobile phone has also formally marked the official reproduction of the Chinese market.

In October, the HMD launched Nokia 2, a long-life Android smart phone!

The above 11 products, have their own distinct characteristics. Such as Nokia 6 is the first Nokia Android smartphones, Nokia 3310 colorful and stylish change people’s perception of the function machine, Nokia 8 first Zeiss certification … However, because it is for the global market, HMD based on regional characteristics in different regions for sale , The current sales in China are basically explosive products over the past year.

According to Xu Lixin, Vice President of HMD and Vice President of Greater China, Xu Lixin disclosed that up to now, Nokia phones have entered a series of new products in 170 countries in more than 80 markets in just one year. Its official website also appeared in 48 different languages, which laid a solid foundation for future development.

1 year anniversary of the return of Nokia mobile phone: pushing 11 mobile phones, in addition to quality and youth and temperature
In addition to quality and youth and temperature

Inventory of 11 mobile phones Nokia phones, on the one hand, both the continuation of the old Nokia mobile phone Seiko made the design and trustworthy quality. On the other hand through the cooperation with Google, Qualcomm and other enterprises, but also for Nokia mobile phones have more belong to the innovation of the present era. For example, on cell phone systems, HMD and Google together create a near-native simplicity, purity, and system security and rapid update of Nokia Android smartphones, and locally optimize the system according to Chinese consumers’ habits.

In general, whether it is from the product or brand building, under the HMD led Nokia mobile phone, while maintaining the quality and not excessive rendering of feelings, but joined the fashion, vitality, youthful atmosphere. It is clear from the newly released Nokia 3310 that she got rid of the impression of “black, thick, stupid” functional machines in the traditional impression that the functional machines can have more concise, fashionable and trendy features. This also attracts many young consumers.

1 year anniversary of the return of Nokia mobile phone: pushing 11 mobile phones, in addition to quality and youth and temperature
At the event, Xu Lixin, Vice President of HMD and Vice President of Greater China, also disclosed that HMD is about to launch the “Conch of Powder Project” in the Chinese market to build a conventionalized model for HMD, Nokia handsets and Chinese consumers Exchange platform, welcome to nocturna exchange at any time. In addition, HMD will also join hands with One Foundation to donate a “warm pack” of emergency supplies and warmth-keeping items to children in disaster-stricken areas and impoverished areas to reproduce the active presence of Nokia mobile phones in the public domain.

1 year anniversary of the return of Nokia mobile phone: pushing 11 mobile phones, in addition to quality and youth and temperature
Xu Lixin said: “HMD is not only a ‘new home’ of Nokia phones, but also a friend of Chinese consumers and a ‘new home’ of Nokia phones. Hopefully, with the help of Chinese consumers, Nokia phones will have a new life in the new era “

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