Thanks to its clever marketing strategy called “Hunger Marketing,” Xiaomi managed to sell 100,000Redmi Notes in 34 minutes back in March. Now, the company proudly boasts 15 million people have pre-ordered the $161 phablet.
That number beats Apple’s cumulative iPhone 5s and iPhone 5c opening weekend’s 9 million sales as well as the Samsung Galaxy S5’s. Mind you, Xiaomi’s definition of pre-order doesn’t necessarily mean that the users have paid their Redmi Note smartphones. The company counts regular pre-orders as such in addition to people signed up to receive more information about the phone via email.
The Redmi costs $161 (CNY999) and boasts a 5.5” 720 x 1280 display, a 1.7GHz octa-core chipset, 2GB RAM, 16GB internal storage, a 13MP camera, 3200mAh battery, and Android 4.2.2. That’s certainly a lot of smartphone for a very modest price tag.
Nevertheless, 15 million people registering only reaffirms the smartphone market strength in China and Xiaomi’s clever way of doing business. The company is expanding its market presence and by the year’s end will start selling it flagship Xiaomi Mi3 in India, Brazil, and Russia as well as Indonesia, Malaysia, Mexico, the Philippines, Thailand, Turkey, and Vietnam.